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Topps
Chapter I | Reimagining the Card
The idea began with a simple question.
What if a baseball card could show not just the final image, but the entire creative journey behind it?
To bring that idea to life, I selected ten of the most exciting players in the game today.
Aaron Judge. Shohei Ohtani. Bryce Harper. Julio Rodríguez. Gunnar Henderson. Vladimir Guerrero Jr. Francisco Lindor. Ronald Acuña Jr. Dylan Crews. James Wood.
Each player became the subject of a detailed graphite drawing.
But instead of stopping at the finished piece, the process itself became part of the collection.
As each drawing progressed, key moments were captured.
Twenty-five percent complete. Fifty percent. Seventy-five percent. And finally, the finished artwork.
Four stages.
Four cards per player.
A complete visual story of creation.
What if a baseball card could show not just the final image, but the entire creative journey behind it?
To bring that idea to life, I selected ten of the most exciting players in the game today.
Aaron Judge. Shohei Ohtani. Bryce Harper. Julio Rodríguez. Gunnar Henderson. Vladimir Guerrero Jr. Francisco Lindor. Ronald Acuña Jr. Dylan Crews. James Wood.
Each player became the subject of a detailed graphite drawing.
But instead of stopping at the finished piece, the process itself became part of the collection.
As each drawing progressed, key moments were captured.
Twenty-five percent complete. Fifty percent. Seventy-five percent. And finally, the finished artwork.
Four stages.
Four cards per player.
A complete visual story of creation.
Chapter II | The Idea
The concept began with a different way of thinking about a baseball card.
Traditionally, a card captures a single moment.
But what if it could capture the entire creation of that moment?
To explore that idea, I selected ten of the most exciting players in the game today.
Aaron Judge. Shohei Ohtani. Bryce Harper. Julio Rodríguez. Gunnar Henderson. Vladimir Guerrero Jr. Francisco Lindor. Ronald Acuña Jr. Dylan Crews. James Wood.
Each player became the subject of a detailed graphite drawing.
But instead of focusing only on the finished artwork, the process itself became the story.
The goal was no longer just to create the image.
It was to reveal how the image comes to life.
Traditionally, a card captures a single moment.
But what if it could capture the entire creation of that moment?
To explore that idea, I selected ten of the most exciting players in the game today.
Aaron Judge. Shohei Ohtani. Bryce Harper. Julio Rodríguez. Gunnar Henderson. Vladimir Guerrero Jr. Francisco Lindor. Ronald Acuña Jr. Dylan Crews. James Wood.
Each player became the subject of a detailed graphite drawing.
But instead of focusing only on the finished artwork, the process itself became the story.
The goal was no longer just to create the image.
It was to reveal how the image comes to life.
Chapter III | The System
To bring that idea to reality, each drawing was documented at key stages along the way.
At twenty-five percent complete.
At fifty percent.
At seventy-five percent.
And finally, at one hundred percent.
Each stage became its own card.
Four cards per player. Forty cards in total.
Rather than being released directly, these cards were inserted into packs of the 2025 Topps Update Series.
That decision changed everything.
They became rare. Unexpected. Difficult to find.
Collectors could open packs not knowing which stage, which player, or if they would find one at all.
For the first time, the experience wasn’t just about collecting a player.
It was about discovering a process.
At twenty-five percent complete.
At fifty percent.
At seventy-five percent.
And finally, at one hundred percent.
Each stage became its own card.
Four cards per player. Forty cards in total.
Rather than being released directly, these cards were inserted into packs of the 2025 Topps Update Series.
That decision changed everything.
They became rare. Unexpected. Difficult to find.
Collectors could open packs not knowing which stage, which player, or if they would find one at all.
For the first time, the experience wasn’t just about collecting a player.
It was about discovering a process.
the cards
Chapter IV | My Cards, My City
To extend the experience beyond the cards themselves, the project expanded into something much larger.
“My Cards, My City.”
A nationwide contest open to anyone.
No purchase required. Just an opportunity to be part of the project.
The response was incredible.
Thousands of entries came in from across the country.
At the center of it all was a grand prize designed to create a once-in-a-lifetime experience.
Airfare for two, courtesy of Delta Airlines.
A weekend stay at the Edgewater Hotel in downtown Seattle with a water view.
A VIP dinner experience at the Space Needle.
And two tickets to a Seattle Mariners game.
What started as a set of cards had now become a shared experience connecting fans from across the country.
“My Cards, My City.”
A nationwide contest open to anyone.
No purchase required. Just an opportunity to be part of the project.
The response was incredible.
Thousands of entries came in from across the country.
At the center of it all was a grand prize designed to create a once-in-a-lifetime experience.
Airfare for two, courtesy of Delta Airlines.
A weekend stay at the Edgewater Hotel in downtown Seattle with a water view.
A VIP dinner experience at the Space Needle.
And two tickets to a Seattle Mariners game.
What started as a set of cards had now become a shared experience connecting fans from across the country.
Chapter V | More Than a Card
Topps cards have always been about capturing moments.
This project captured something different.
It captured creation.
From the first marks on paper to the final completed drawing, each card represents a stage that is almost never seen.
For collectors, it offers a new perspective.
Not just the finished image.
But the journey behind it.
A reminder that every great result is built over time, layer by layer.
And in this case, that journey now lives on in the most unexpected place.
A pack of cards.
This project captured something different.
It captured creation.
From the first marks on paper to the final completed drawing, each card represents a stage that is almost never seen.
For collectors, it offers a new perspective.
Not just the finished image.
But the journey behind it.
A reminder that every great result is built over time, layer by layer.
And in this case, that journey now lives on in the most unexpected place.
A pack of cards.
