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Richard Sherman
Chapter I | The Mind of Richard Sherman
There are moments when everything aligns.
Richard Sherman never followed the expected path.
A dominant cornerback with unmatched confidence, intelligence, and presence, he became one of the defining players of the Seattle Seahawks’ championship era.
He studied the game differently.
He spoke with conviction.
And when the moment came, he delivered.
But what set Richard apart wasn’t just what he did on the field.
It was what he stood for off of it.
Through his foundation, Blanket Coverage, he worked to create opportunities for kids who grew up in situations similar to his own.
Limited resources. Limited access. Unlimited potential.
That mindset is what made this project possible.
Richard Sherman never followed the expected path.
A dominant cornerback with unmatched confidence, intelligence, and presence, he became one of the defining players of the Seattle Seahawks’ championship era.
He studied the game differently.
He spoke with conviction.
And when the moment came, he delivered.
But what set Richard apart wasn’t just what he did on the field.
It was what he stood for off of it.
Through his foundation, Blanket Coverage, he worked to create opportunities for kids who grew up in situations similar to his own.
Limited resources. Limited access. Unlimited potential.
That mindset is what made this project possible.
Chapter II | The Message
At the time, I had just returned to drawing.
No roadmap. No business model.
Just a belief that art could be used for something meaningful.
When Richard tweeted about an upcoming charity softball game, I saw an opportunity.
I replied.
Simple. Direct.
“Hey, I have an idea I’d like to run by you. Can I send you a DM?”
He said yes.
I sent the message.
Create a drawing. Produce 200 prints. Sign them together. Donate 100% to charity.
Within minutes, he responded.
Yes.
That was it.
That moment became the beginning of everything and, thus, the #KEEGAN200 projetc was born.
No roadmap. No business model.
Just a belief that art could be used for something meaningful.
When Richard tweeted about an upcoming charity softball game, I saw an opportunity.
I replied.
Simple. Direct.
“Hey, I have an idea I’d like to run by you. Can I send you a DM?”
He said yes.
I sent the message.
Create a drawing. Produce 200 prints. Sign them together. Donate 100% to charity.
Within minutes, he responded.
Yes.
That was it.
That moment became the beginning of everything and, thus, the #KEEGAN200 projetc was born.
Chapter III | The Momentum
Once the project was announced, it took on a life of its own.
What started as a simple idea began spreading quickly.
Local coverage turned into statewide attention.
Statewide became national.
Then international.
People were sharing the project from everywhere.
It became a conversation.
Not just about the artwork, but about what it represented.
Even during a Seattle Seahawks press conference, Richard was asked about the project.
That’s when it became clear.
This was bigger than expected.
What started as a simple idea began spreading quickly.
Local coverage turned into statewide attention.
Statewide became national.
Then international.
People were sharing the project from everywhere.
It became a conversation.
Not just about the artwork, but about what it represented.
Even during a Seattle Seahawks press conference, Richard was asked about the project.
That’s when it became clear.
This was bigger than expected.
Chapter IV | The First 200
The drawing was completed.
200 prints were produced.
Each one signed as part of the first Keegan 200 charity project.
When they went on sale that Friday, they sold out the same day.
Every print.
What had started as a direct message turned into something real.
100% of the proceeds were donated to Blanket Coverage, the Richard Sherman Family Foundation.
A full-circle moment.
From idea… to execution… to impact.
200 prints were produced.
Each one signed as part of the first Keegan 200 charity project.
When they went on sale that Friday, they sold out the same day.
Every print.
What had started as a direct message turned into something real.
100% of the proceeds were donated to Blanket Coverage, the Richard Sherman Family Foundation.
A full-circle moment.
From idea… to execution… to impact.
Chapter V | Where It Began
Every journey has a starting point.
This was mine.
Not just because of the success.
But because of what it proved.
That art could do more than exist.
It could create opportunity.
It could bring people together.
It could give back.
What began with one message and one collaboration became the foundation for everything that followed.
Two hundred prints.
One idea.
And the start of something much bigger.
This was mine.
Not just because of the success.
But because of what it proved.
That art could do more than exist.
It could create opportunity.
It could bring people together.
It could give back.
What began with one message and one collaboration became the foundation for everything that followed.
Two hundred prints.
One idea.
And the start of something much bigger.
