Fashion >>>> Forward

March 2. 2009 by Keegan Hall.

A well-known passion of mine is art.  I have had an obsession with artistic expression for as long as I can remember.  Over the past eight years or so I have gotten increasingly more interested in fashion as expression of art.  In 2005 I launched a shirt line for men.  I was very involved with building this branding while it was in its infancy (it still is) yet other priorities of life slowing consumed my time that was one devoted to shirt line. As as result, the brand progression was placed on hold.

Fast forward five years.  While working on a marketing project in my MBA class as the University of  Washington my drive to recreate this brand emerged.  To explore what is “in” for men’s fashion I emailed Pete Nordstrom of the incredibly successful and fashion-forward department store Nordstrom.  Pete was gracious enough to give me 30 minutes of his time as I picked his brain about the fashion industry and specifically the “Nordstrom way” of selecting which brands to carry.  He offered me invaluable information that I plan to utilize as I more forward with my brand.

Over the past few weeks I have been putting in many late nights designing a plethora of shirts.  Ultimately I plan to take my “top 5″ designs to proceed with into production.  I am very excited regarding the potential of the brand and the designs… I just hope other people find them as great as I do… 

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